Hugo Xu

Psychologist focus on problem solving with experience in multiple fields.

About

A Psychologist with a strong foundation in applied psychology and a passion for integrating psychological insights into consumer behavior and education. With my Master's from Bangor University and experience as a lecturer and psychological counselor, among others, I have cultivated a diverse skill set, allowing me to approach challenges with innovative solutions and a deep understanding of human behavior. My international experience and commitment to the practical application of psychological principles guide my continuous pursuit of enhancing educational strategies and consumer experiences.

Work Experience

Freelance

2021 - now

Freelance

Engaged in Yidu watershed governance, Yuyanghe Tea tourism, and digital village urban plans using AIGC tools. Declined a Ph.D. offer from Cardiff University, prioritizing practical project involvement and innovative planning initiatives.

Zhuhai Institute of Advanced Technology, Chinese Academy of Science

2018 - 2021

HR Supervisor

Organized prestigious JingNiuHui and other Zhuhai innovation events, attracting 400+ global projects with contestants winning top prizes. Successfully recruited highly qualified researchers and managed essential administrative duties, enhancing operational efficiency and fostering talent development.

Beijing Normal University, Zhuhai

2016 - 2020

Lecturer

Lectured in Consumer Behavior Science, led Advertising and Brand Management Exchange Programs, fostering academic and practical insights among students in dynamic market analysis and brand strategy development.

LianHeZhuBen Architects Design Firm

2015 - 2016

Project Leader, Strategic Planning Group

Conducted Market Research and Human Factors Design in Consumer Research, leading strategic planning for Zhijiang Qixingtai Port with innovative 'inland customs port' concept, earning unanimous acclaim. Spearheaded Zhuxi Huiwan Town's tourism planning, integrating scenic spots and commercial areas through gamification strategies for an enhanced tourist experience.

Wuhan Heyi Decoration Engineering Co., Ltd.

2011 - 2014

Market Analyst

Reversed customer loss from 2012 market saturation by spearheading a shift in company design philosophy to customer-centric solutions. Contributed to the reconstruction planning of Hubei Jiugong Mountain tourism and master planning of Daye Green Space Park, enhancing regional appeal and infrastructure.

Zhuhai YangGuang Psychological Counseling Co., Ltd.

2010 - 2011

Psychological Counsellor

Served as a psychological consultant, providing 150 hours of effective counseling, including sand therapy for 15 cases and comprehensive treatment for Asperger's syndrome. Conducted 200+ psychometric evaluations and 30 in-depth consultations. Contributed to Zhuhai Psychological Society and Women's Federation projects.

Education

Bangor University , UK

2014 - 2015

M.Sc in Consumer Psychology with Business

South-Central University for Nationalities, China

2005 - 2009

B.Sc. in Applied Psychology

Skills

Innovative Problem Solving

Market Analysis

Talent Recruitment and Development

Teaching and Curriculum Development

Consumer Insight Research

Psychological Counselling

Project Coordination and Execution

Projects

NRW Brand Research

Researched visitor expectations and behavior to enhance NRW sites and refine seasonal publicity strategies.

Brand

Consumer

Market

Student Satisfaction Enhancement

Applied Design Thinking and psychology to improve Chinese student satisfaction and innovate Bangor University's services.

Higher Education

Research

Student

Market

Mental health investigation

Assessed and supported mental health for teachers in post-disaster aid program at Hubei Electric Power Construction Technical School; published findings in Shehui Chuanzhen.

Mental health

Psychological counselling

Research

Publish

Press ⌘J to open the command menu